The Spending Smile: Why Your Retirement Budget Should Be U-Shaped
RetireOps Research
Expert Insights
1. Introduction: Define Scope
In traditional retirement planning, the standard assumption is "linear spending"—taking your current expenses and simply adjusting them for inflation for the rest of your life. However, real-world purchase behavior tells a different story.
The "Spending Smile" (first identified by researcher David Blanchett) suggests that retirement spending actually follows a U-shaped curve. It starts high, dips in the middle, and rises again at the end. Understanding this consumer psychology is critical for any robust financial plan.
2. Methodology: Detail Approach
To accurately model this behavior, we categorize retirement into three distinct psychological and financial phases:
- The Go-Go Years (Early Retirement): Active travel, hobbies, and "checked-off" bucket list items. Spending often increases to 110% of baseline.
- The Slow-Go Years (Mid-Retirement): A natural decline in mobility and desire for active consumption. Spending typically drops to 90% of baseline.
- The No-Go Years (Late Retirement): Consumption of goods/travel hits a minimum, but healthcare-specific inflation and long-term care needs often drive total costs back up to 100% or more.
3. Findings: Present Data
Our research indicates that failing to account for the "dip" in the Slow-Go years often leads to over-saving, while ignoring the "rise" in the No-Go years creates a significant Sequence of Returns Risk late in life.

Data shows that the middle dip (ages 75-85) can provide a critical "recovery period" for portfolios that suffered poor returns in early retirement.
4. Analysis: Interpret Results
From a marketing ROI perspective, understanding the psychology of the retiree is essential. The early years are driven by "discretionary satisfaction"—purchases made for pleasure and legacy. The later years are driven by "essential utility"—purchases made for health and safety.
By modeling these phases, we find that:
- Linear models often overstate the mid-life "shortfall."
- Smile models provide a more realistic Confidence Score by acknowledging the natural reduction in lifestyle spending as we age.
5. Conclusion: Summarize Outcomes
The "Spending Smile" isn't just a theory; it's a reflection of human nature. Transitioning from a static model to a dynamic "Smile" profile allows for:
- A more accurate Target Nest Egg.
- Higher early-retirement satisfaction (Go-Go years).
- Better late-life security (No-Go years).
6. Recommendations: Actions for Your Plan
You can model the "Spending Smile" directly in our platform to see how it changes your trajectory.

Tips for Success:
- Identify Your 'Go-Go' Budget: In the Current Financial Situation section, be honest about your early retirement travel goals.
- Toggle the Profile: Open the Withdrawal Strategy sidebar and switch to Spending Smile.
- Monitor Your Confidence Score: Notice how your Confidence Score changes. Often, the Slow-Go dip offsets the Go-Go surge, resulting in a more sustainable plan than a flat linear line would suggest.
Want to see how your spending phases impact your survival? Switch to the Smile Profile now.